Keith Christopher: About the Man
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Keith Christopher: About the Man
by Craig Sumsky
I met K.C. back in 1999 at a DJ convention in Atlantic City. He was sitting on the panel of an educational seminar in front of an audience of about three hundred people, and I believe it was something like ‘Marketing 101 for DJs.’ Regardless of the topic, what impressed me most about Keith as opposed to the other panelists was that this was a guy that told it like it was, and was brutally honest… No B.S.
I introduced myself after the seminar, and we’ve stayed in touch ever since, forging a friendship that has enriched my life both professionally and personally for the last decade. More than a colleague, or even a friend, K.C. has been a comrade. His work ethic and commitment to excellence has been an inspiration to me as both an entertainer and entrepreneur, and I can honestly say that every time I’ve heeded his advice, the results have always been for the positive.
Now that K.C. has FINALLY added a blog to his website, it’s afforded me the long desired opportunity for some payback. I guess in a way you could call this a paid endorsement, but I can assure you, Mr. K didn’t pay me in money.
The advice, professional relationship, and good nature of Keith KoKoruz make him a man of genuine character. The wisdom he has freely shared with me over the years has been nothing short of invaluable inspiration, and I would even go so far as to ponder whether or not I would even be as successful as I am in this industry without having K.C. as a resource.
My company, Cutting Edge Entertainment (in Philadelphia), has been in business since 1992, and when K.C. decided to make a change from Spinnin’ Discs to The Keith Christopher Entertainment Group, I tried my very best to convince him that a move to Philly might be a nice change. He respectfully declined, and so my plot to conquer the world (or at least my market), were temporarily dashed.
If he had taken my offer I honestly believe that my company and my staff would do nothing but gain from his involvement. Keith’s drive for success is measureable in both macro and micro, in that he runs his business like he runs an event in that he tackles even the smallest events as if it were a million dollar budget. He’s just a kick-ass DJ that gives 110%, and fail isn’t a word in his vocabulary.
Keith’s having a blog has finally given me an opportunity to say 1,000 thanks for everything he’s selflessly done to help pave my road to success. Just book him for your next event… you won’t find a more talented or committed caliber entertainer. The Chicago area is lucky to have him.
Craig Sumsky
Director
Cutting Edge Entertainment
www.cuttingedgedjs.com





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